Website Building:

Crafting websites that not only captivate visitors with their design but also funnel them towards making a conversion is where I excel. Each site is built to resonate with your target audience and integrate seamlessly with your brand’s messaging, ensuring every visitor’s journey is intuitive and engaging.

Tools I’ve used: Squarespace, WordPress, ClickFunnels, GrooveFunnels. These platforms empower me to create bespoke sites tailored to your business needs.

Funnel Optimization:

I specialize in optimizing marketing funnels to ensure a smooth journey for your prospects, from initial awareness through to action. My approach involves meticulous analysis and enhancement of each stage within the funnel to boost engagement and conversions.

Tools I’ve used: Google Analytics for uncovering funnel leaks; A/B testing features in Facebook Ads Manager for optimizing conversions; and Switchy for precise link tracking and split testing. For crafting compelling landing pages, I utilize the same versatile tools mentioned in website building.

SEO:

My strategy enhances your site’s visibility and draws in targeted organic traffic through comprehensive keyword research and adherence to SEO best practices. I focus on elevating your search rankings and establishing your brand as an authoritative presence in your niche.

Tools I’ve used: SEMrush and Ubersuggest for in-depth SEO audits and competitor analysis; Screpy for technical SEO assessments; KWHero for targeted keyword research; and SpyFu for insights into competitors’ keyword strategies and SEO benchmarks.

Email Marketing:

Crafting tailored email marketing campaigns that nurture leads and foster customer loyalty is another area where I excel. I focus on creating content that connects and converts.

Tools I’ve used: Mailchimp, Groove Mail

Paid Advertising:

With a solid track record in the healthcare sector, I’ve seen firsthand how the right paid advertising strategies can revolutionize a business’s outreach. I bring this expertise to a wider market, applying my knowledge of audience engagement and conversion-focused content to a variety of industries.

Tools I’m familiar with:

• Google Ads: Experienced in creating targeted ad campaigns that speak directly to searcher intent, ready to expand this knowledge across more diverse markets.
• Facebook Ads Manager: Skilled at growing audiences through finely-tuned demographic targeting and creative ad content, with an eye toward scaling these abilities for broader applications.

Analytics:

Service-based website analytics have been my stomping ground for three years, giving me a firm grasp of data interpretation to support strategic decisions. My current focus is deepening this knowledge to apply it effectively in e-commerce settings, where I’m eager to build on my foundation.

Tools I’m familiar with:

• Google Analytics: Proficient in setup and monitoring, with ongoing efforts to enhance my capabilities for comprehensive e-commerce analytics.

Social Media Content Creation:

I can create engaging social media visuals that connect with audiences, primarily using Canva. To take this further, I’m currently learning Adobe Creative Suite for greater design control and the ability to produce advanced visual content.

Tools I’m familiar with:

• Canva: 3 years of experiance creating videos  &  posts for socail media + ads | Intros and light editing for online courses and recorded webinars
• DaVinci: For a heavier editing – Mostly for Online  Courses
• Adobe Creative suite: I’m cureetly learning Adobe ilustrator to gain more creative control over my output & overcome the limitations Canva has

CRM Systems:

My experience with CRM systems has been primarily in a healthcare context, where my use of these tools was quite basic. It’s important to note that while I have a foundational understanding, my expertise in leveraging CRM systems for broader business applications is limited. Should the need arise, I am fully prepared to dive deeper into these platforms to unlock their potential for your business.

Complex Automation:

At present, I have not worked with complex automation systems. My hands-on experience in this area is nonexistent, and it’s an aspect of digital marketing I am yet to explore. However, I am open to the challenge and ready to invest the effort needed to develop skills in complex automation if it becomes relevant to your project’s success.

Unfamiliar Platforms:

Platforms like LinkedIn, Twitter, and YouTube, as well as LinkedIn ads, fall outside my realm of experience. These platforms have long histories and established marketing strategies that I am not familiar with. While I haven’t had the chance to engage with marketing on these platforms, I am willing to put in the hard work to learn and apply effective strategies should the opportunity present itself.

Transparency isn’t just a value;

it’s my promise to you. You deserve to know not only where my strengths lie but also where I’m keen to expand my knowledge. Giving you the power to make an informed decision.