MAROUANE EL OURAK MARKETING ENGINEER
I connect your website to your CRM so every inquiry carries the pages they explored, the questions they asked, and a reason to follow up. Built for B2B companies where a good conversation can become a valuable contract.
01 / FROM VISIT TO SALES CONVERSATION
Your sales team gets the inquiry. The useful context stays behind: what caught their attention, what they need, and what might be worth asking next. I build the connection that brings those pieces together.
Which pages they explored. Which questions they opened. What they told you.
The explanation is one thing.
Your own session is better.
See what this site has picked up from the visit you’re already having.
Reveal my session ↗A visit becomes a clearer picture.
You’re looking at the same session this site has been building since you arrived. Keep exploring and watch the picture change.
Fit unknown. Intent 0.
The fit axis needs one answer. What brings you here?
Your answer sets fit. Your actions build intent. Together, they change the next step: relevant work to explore, or an invitation to talk. These are demonstration rules, not a claim that a score predicts a sale.
FROM INTERACTION TO CONTEXT
What someone explores tells a sales team where to start. Open a question and watch it become part of your session brief.
The handoff can include a visitor's stated need, the content they explored and the reason they were routed. The receiving system can then use that context.
Which problems caught their attention, which questions they opened and what they told you about their needs.
Fit and intent guide the next step: relevant work to explore, or a conversation when both are there.
Built from this visit. Ready to accompany an inquiry.
Handoff demonstration. Nothing is sent from this preview.
See the inquiry form ↗THE EXPERIENCE
THE CONNECTION
Four systems built for a US executive search firm. Each solves a specific problem between buyer interest and sales action. Explore the demonstrations, then read the full build.
A call list. With a reason on every row.
"Of everyone RB2B found, who should sales actually call?"
A raw visitor export becomes a ranked call list. The gate removes irrelevant contacts before scoring, and every remaining row carries a reason sales can use.
Read the case studyTheir answers become the sales brief.
"How do we know who's ready before they book a call?"
Self-hosted, scored as the visitor goes, a custom PDF back to them and a Slack message to sales the moment they finish. About nine in ten who start from an email finish. Around six in ten from the site.
Read the case studyFrom a copy opinion to a measured decision.
"Which call-to-action wording actually works?"
Three versions of a call to action, tested across the site. The exact wording is attached to the view and click, so the team can compare what people respond to.
Read the case studyWe have a team in place, but .
We want . Right now, .
And .
Real buyer language. Structured for use.
"What do buyers actually say, and how often?"
The firm's recorded sales calls, turned into a coded quote bank and a sales-facing playbook, then used to rebuild the ICP on evidence. The ICP is what the scoring engine's fit weights run on.
Read the case studyYour team should be able to see why a lead was prioritized, where the evidence came from, and how to change the rules. The technical choices serve that purpose.
Each lead is evaluated against the same criteria. Business fit and signs of interest stay separate, so a busy visitor is not automatically a good prospect.
Unusual titles, ambiguous company data and edge cases get flagged for review. The reason stays attached to the decision.
The workflow, fields and decision rules are documented. Your team can run it, inspect it and improve it after the handover.
04 / WORKING TOGETHER
A defined engagement, with something useful at every stage. No requirement to replace tools that already do their job.
Your buyers, your sales process, your current stack. A prioritized plan your team can act on.
Explore the diagnostic ↗02 / BUILDThe pages, tracking, scoring and CRM handoff needed to turn scattered activity into useful context.
Explore the lead system ↗Review scoring against outcomes, check the tracking, and keep the system useful as the business changes.
Ongoing support, scoped together.THE LEAD SYSTEM / THE CORE ENGAGEMENT
The system between the first visit and the sales conversation, built around how your buyers decide.
See what gets builtDefined scope. Clear handover. Pricing after the diagnostic.Pages and conversion assets built around the questions buyers actually ask.
Relevant page visits, answered questions and campaign information attached to the lead.
Fit, intent and routing rules that put the right context in front of your sales team.
Documentation, a working handover and a plan for tuning the model against actual outcomes.
“I can’t tell you which journey converts.
I build the infrastructure that lets you find out.”
