MARKETING ENGINEER FOR B2B SERVICE COMPANIES
Most marketing stops at clicks and visits. I build the website and tracking that pick out the buyers worth a call, and hand them to your sales team with context.
Illustrative example. On the left, a week of website activity: visits from known companies mixed with unknown visitors. Visits from the same company are grouped and scored. On the right, sales receives three companies: Halcyon Labs, ready for a call and interested in pricing and onboarding; Northwind Ops, worth a follow-up; Bright Ledger, keep warm.
Illustrative example
01 / THE WORK
If your sales conversations explain the offer better than your website, buyers may never get that far. I bring what works in those conversations into your pages, then connect inquiries to the people who need to respond.
Use customer research to improve the pages, messages, and tools buyers use to make a decision.
The explanation is one thing.
Your own session is better.
See what this site has picked up from the visit you’re already having.
Reveal my session ↗A visit becomes a clearer picture.
You’re looking at the same session this site has been building since you arrived. Keep exploring and watch the picture change.
Fit unknown. Intent 0.
The fit axis needs one answer. What brings you here?
Your answer and activity change the suggested next step. These are demo rules, not a prediction that someone will buy.
FROM INTERACTION TO CONTEXT
What someone explores tells a sales team where to start. Open a question and watch it become part of your session brief.
The handoff can include a visitor's stated need, the content they explored and the reason they were routed. The receiving system can then use that context.
Which problems caught their attention, which questions they opened and what they told you about their needs.
Fit and intent guide the next step: relevant work to explore, or a conversation when both are there.
Built from this visit. Ready to accompany an inquiry.
Handoff demonstration. Nothing is sent from this preview.
See the inquiry form ↗RESEARCH & WEBSITES
MEASUREMENT & AUTOMATION
Buyer research, interactive assessments, message testing, and lead qualification. Each case explains the problem, what I built, and what the evidence shows.
Help sales decide who to call.
"Of everyone RB2B found, who should sales actually call?"
A raw visitor export becomes a ranked call list. The gate removes irrelevant contacts before scoring, and every remaining row carries a reason sales can use.
Read the case studySend sales the answers as soon as someone finishes.
"How do we know who's ready before they book a call?"
Self-hosted, scored as the visitor goes, a custom PDF back to them and a Slack message to sales the moment they finish. About nine in ten who start from an email finish. Around six in ten from the site.
Read the case studyMeasure which wording gets a response.
"Which call-to-action wording actually works?"
Three versions of a call to action, tested across the site. The exact wording is attached to the view and click, so the team can compare what people respond to.
Read the case studyWe have a team in place, but .
We want . Right now, .
And .
Use what buyers actually say to improve the message.
"What do buyers actually say, and how often?"
The firm's recorded sales calls, turned into a coded quote bank and a sales-facing playbook, then used to rebuild the ICP on evidence. The ICP is what the scoring engine's fit weights run on.
Read the case studyI work from customer conversations, your team’s experience, and the records you have. Then I turn the recommendations into working pages and systems.
What are you selling, who buys it, and what do they need to hear? Customer evidence and competitor research inform the work.
I use code and AI-assisted workflows to implement changes, with testing, version history, and a way to undo them.
The handover includes the code, documentation, and a walkthrough. Ongoing support is available when you need it.
04 / WORK WITH ME
I work with B2B companies directly and with teams hiring for fractional or contract work.
Start with a website review, investigate a bigger question, or discuss a specific build.
Looking for someone who can investigate a marketing problem and implement the changes? I’m open to fractional and contract engagements.
I’m Marouane, based in Morocco and working with B2B teams remotely. My work combines customer research, websites, analytics, and automation. You speak directly with me, and I stay responsible for the work from the first conversation to delivery.
Tell me what you’re trying to change, or what you need someone to take responsibility for.
Get in touch ↗