Can a buyer make sense of the offer?
Clarity, consistency between pages, missing context, and calls to action that ask too much—or explain too little.
So the right buyer understands why you’re relevant and what to do next.
THE WEBSITE TEARDOWN / FREE
What does your website tell a buyer—and what does it tell your team when that buyer gets in touch?
I’ll follow the public journey, review the visible setup, and send you a focused report within two days. You’ll know what I’d keep, what I’d fix, and why.
Share your website. Add a question if there’s something you already suspect.
I use your details to respond to this request. Any future email updates will have their own clear opt-in.
WHAT GOES INTO THE REPORT
A practical website review, with examples from your own pages and a short list of priorities.
Clarity, consistency between pages, missing context, and calls to action that ask too much—or explain too little.
So the right buyer understands why you’re relevant and what to do next.
Navigation, service pages, forms, and the route to getting in touch. Where the experience gives buyers a next step, and where it leaves them guessing.
So interest has a clear route to becoming an inquiry, without unnecessary friction.
Detectable tools, visible tracking requests, and observable interactions. Private Tag Manager settings and CRM delivery need account access to verify.
So you can spot gaps between what buyers do and what your team can learn from it.
Public sitemap, page headings, broken paths, mobile usability, indexing signals, and relevant schema markup. A technical sweep, rather than keyword research.
So buyers can reach the right pages, and search systems can better understand your business when people compare service providers.
That includes the foundations relevant to AI search. Schema helps describe the business; it does not guarantee an AI recommendation.
WHAT COMES BACK
Specific findings. The business consequence. A clear next move.
Messaging & conversion journey
Three different services lead to the same generic contact form, without carrying the selected service forward.
Evidence → Service page + contact formThe buyer has to explain their interest again. Your team receives an inquiry without knowing which service prompted it.
Carry the selected service into the form and include it in the lead record. Keep the buyer’s next step specific.
Your website will have its own findings.
This example shows how the report makes them useful.