MARKETING SYSTEMS & WEBSITES
I improve the pages buyers use to evaluate your business and build the tracking, forms, and automation behind them.
Use customer research to improve the pages, messages, and tools buyers use to make a decision.
WHEN THIS HELPS
Sometimes the problem is an unanswered question. I use customer conversations to find what buyers need to know, then improve the pages and processes that help them decide.
The page promises a smooth implementation, but never explains who does the work. The buyer still cannot judge whether their team can take it on.
“Seamless implementation. Expert support.”
Confirm the responsibilities with your delivery team. Put the steps, required inputs, and review commitments beside the offer.
What you handle. What the customer provides. When you need their time.
Illustrative example. A form question can capture a concern; the page can help resolve it before the buyer decides whether to contact you.
WHAT I BUILD
The scope can cover one problem or several connected ones. You do not have to replace a working website or buy every part.
Improve service pages, calls to action, forms, and navigation using buyer research.
Help buyers understand the offer and get in touch.Build calculators and questionnaires that give visitors an answer and capture their stated needs.
Give people a reason to engage.Define useful events, set up collection, and document how your team should use it.
See what is recorded and where information is missing.Connect forms, records, and notifications to your CRM, email, or Slack.
Reduce the copying and checking between systems.Where useful, separate business fit from interest and attach a reason to each recommendation.
Help the person handling inquiries decide what needs attention.WEBSITE PROJECTS
If your business has changed, a rebuild may make sense. If the problem is confined to a few pages or forms, we can work on those.
Improve the agreed pages, copy, navigation, forms, and measurement. We decide exactly what is included before starting.
The schedule starts when the required access, content, and approvals are in place.Research, messaging, design, development, and migration. The page count and technical requirements determine the schedule and price.
Includes testing, documentation, and a handover to the people who will manage it.A launch date is a delivery commitment. Measuring the effect on inquiries and sales takes additional time and sufficient data.
HOW WE START
Tell me what you want to change and what you already know. If we need more research before deciding, I’ll recommend the Diagnostic.
A written scope names the pages or workflows, deliverables, price, schedule, and inputs needed from your team.
See what the Diagnostic covers ↗I test the agreed behavior and walk your team through the work. You keep the code, accounts, and documentation.
See an implemented assessment ↗ONGOING SUPPORT
I can maintain the website and workflows, handle agreed updates, and review what the available evidence tells us.
We agree on the request allowance, turnaround, and review work before starting. Ongoing support is optional.
Copy, pages, forms, and other updates within the agreed scope.
Check that forms, notifications, and tracking still do what they should.
Review recorded activity and team feedback. Recommend changes when the evidence supports them.
TELL ME WHAT YOU NEED
Describe the problem and the tools you use. We’ll work out whether a focused project or more investigation makes sense.
Discuss your project ↗Start with a free teardown ↗